Jalene Case, EdM, PCC, CPCC

My Story

I grew up as a mechanic’s daughter in the 1970s. I watched my dad, who was the hardest working person I’d ever seen, work morning ‘til night to fuel his passion. He loved motorcycles. One of his goals was to inspire his family of five to ride along. Even though my dad worked long hours to make ends meet, he always figured out a way to do what mattered most.

As a daring kid, I rode my dirt bike like a “bat out of hell.” I was driven to get straight “A’s” and play every sport a girl was allowed to play.

As a high school senior, I was enrolled in a program designed for students not destined for college. My school day ended early so I could work as a bank teller in the afternoon. When I applied to move up at the bank, I will never forget the moment I looked down and accidentally read a private note the bank manager had written, “…she’s a dime a dozen.” It still hurts. 

Looking back, knowing what I didn’t want was only half the battle. It would take me years to figure out what I wanted.

While I was waiting, I got married and had a child by 25. At 35, everything changed. While driving, I heard a question on the radio, “What would you do if you won a million dollars?” I knew instantly—go to college. By 47, while working full-time, I had earned a Bachelors in Management and a Masters in Education.

My dad passed away at a young 66. We were stunned to find a secret collection of DVDs on how to travel the world by motorcycle. Six years later, my husband and I quit our good jobs, rented out our house, and took off on two big BMW motorcycles. We were bound for the southern tip of South America. It took us two years, and we have never been the same.

People often ask me what it took to complete that epic journey. My most common answer is, “Nothing was going to stop me.” That same attitude has fueled my business. 

Towards the end of our time on the road (following nine days all to myself for deep research and soul-searching!) I made the commitment to go all-in on the business of my dreams. The spark of my current business was lit. 

Little did I know…this would be another version of an epic adventure that would take me to unexplored places and allow me to meet amazing people…like YOU.